Chatbots for Business: 4 Benefits You Need to Know
Keeping your customers informed and satisfied is one of the most important aspects of running a business. It’s key to any company, but how can business owners optimize their own customer service?
Chatbot solutions are rapidly growing in popularity for their ability to streamline customer service. And it’s not hard to see why, either. Nothing is more efficient than a chatbot solution that can interact with customers without the need for humans.
Learn how chatbot development can greatly improve your customer service and make your business more profitable.
1. Save Time and Money
Chatbots on your website can answer questions, book meetings, and more. The most popular use for chatbots is for answering customer questions.
Chatbots can reply to questions that customers may have, which is something that humans can do too. The big difference here is that chatbots can do it 24/7 and immediately. And of course, bots aren’t limited to only helping one person at a time.
They answer questions through scripts and predetermined responses, allowing them to still feel human and reliable.
How does that work exactly? Say you ask: “Can I gift this product to a friend?” or “Do you ship to Canada?” A chatbot will provide clarity, telling the user whether the product can be gifted and if the company ships to Canada.
While this may seem simple, automating frequently asked questions offers significant cost savings, freeing up your people to focus on other higher priority tasks.
And in the rare instance that a chatbot can’t answer a customer’s question, they can simply forward the customer to a person. Now you may be wondering—are people okay with chatting with a chatbot solution?
The answer is simple: yes. In fact, 74% of people actually prefer it since it’s a much quicker alternative to calling or emailing customer service.
2. Make More Sales and Get More Leads
When it comes to customer service, chatbots can do much more than answer questions. They have the ability to tell customers about discounts, special deals, and other products they might be interested in.
Chatbots have incredibly high click-through rates (15%-60%) and low bounce rates. Potential and returning customers engage with chatbots and are more likely to do business with you.
Many say that chatbots are the future of marketing. Statistically, chatbots are more likely to make a sale than email marketing is.
The incredibly high open rates of chatbots are due to how simple and approachable they are. They aren’t forced upon the customer—rather they let the customer know that they are present and available to help.
And in today’s experience-driven society, having a low friction solution that can solve a customer’s problem is incredibly valuable.
3. Gather Information on Your Customers
Websites are a very powerful analytics tool. They provide a lot of insight into how your business is performing and how your customers interact with it. Chatbot solutions provide another layer of insight into your customers and their behavior.
Your team can learn valuable insights, such as where customers get lost on your site, what they do not understand about a certain product, and what questions they tend to ask. Insights like these allow you to better optimize your customer journey since you know what areas to focus on improving.
4. Engage Your Customers
Keeping customers engaged is the goal of any business today. Chatbot solutions give your business a tool built for engagement.
What do we mean by that? Chatbots often pop up in the corner of a visitor’s screen, prompting them to click and engage with it. Users can immediately engage with a chatbot with little effort required.
One question remains: if chatbot solutions simply restate FAQ content, what’s the point in having them? The big difference between chatbots and FAQs is that customers can directly ask questions rather than having to dig through pages and pages of content. Chatbots offer a more streamlined process that leaves visitors with a positive feeling about your brand.
And when customers are engaged, they’re more likely to remember your brand. Even if they don’t make an extra purchase or provide useful data, they might let others know about your company and the positive experience they had.
Looking for Chatbot Development? Take the Next Step With Techware Lab
Chatbots are the future, and successful businesses in all industries are already using them to respond to customers, boost sales, and collect data.
Are you looking to take your business to the next level with a chatbot solution? Get in touch with a Techware Lab chatbot developer today to see how you can use chatbots to transform the customer experience.